AMAZON GAMES
Creative Director. 2022 - Present.
2024
NEW WORLD
NIGHTHAVEN (2025)
Creative Director
Developed a 2025 strategy and public roadmap all about maximizing endgame content, with Remixing and Replayability as strategic planks, and directed the design of all content and modes for Seasons 7, 8, 9, and 10.
Led the re-org of the NW team in late 2024 to run leaner with more emphasis on content delivery -- Modes & Maps, AI & Expeditions, Seasons & Systems, and World & Quests teams
Concepted and drove for the creation of Catacombs, a procedural dungeon mode with roguelike and extraction elements. This content was meant to deliver on both Remixing and Replayability and has been received with universal acclaim from players.
2022
NEW WORLD
BRIMSTONE (2022), RISE OF THE ANGRY EARTH (2023), NW: AETERNUM (2024)
Product Owner - Mounts, Multiplayer Features
Owned priorities, design, team leadership, and delivery of the Mounts feature for New World.
Concepted, pitched, and owned multiple features for social and multiplayer, including Influence Races, Activity Finder and Matchmaking, and more.
Used frequent playtesting and comp analysis to ensure quality of gameplay. Partnered with Directors, POs, and PM to make strategic decisions and influenced the product roadmap.
META
Product Design Manager. 2021 - 2022.
2021
HORIZON WORLDS
Product Design Lead - "Home" Team
Led the "Home" team on Horizon Worlds, directing a team of 5 designers on concepts for Home building and World discovery within the Metaverse product.
Directed the Home team through milestone planning and estimations
Worked directly with VPs and CEO (really!) on initial concepts for Metaverse concepts including social connectivity, gamified engagement, activities and toys, world portals, and curated world discovery
AMAZON GAMES
Sr. UX Design Manager. 2017 - 2021.
ELECTRONIC ARTS (EA)
Sr. UX Designer. 2006 - 2017.
NBA LIVE 18
Lead UX Designer
New fully-3D front end menu system, matching as closely as possible the presentation style of ESPN Sportscenter.
UX Designed multiple new modes and progression systems
2017
Gameplay Improvements through user research
Coordinated all disciplines and championed user-centered design principles
All-new critically acclaimed Gameplay UI
2014
MADDEN 15
Lead Designer Ultimate Team Mode
Tripled MTX revenue for the mode year-over-year
Intensive user research including card sorting and eye tracking
Complete UX overhaul - every screen redesigned
2013
MADDEN 25
Lead UI Designer
2012
MADDEN 13 Wii U
Lead UI Designer
2011
NFL Blitz
Lead UI Designer
2010
MADDEN 11 Wii
UI Designer
2009
MADDEN Arcade
UI Designer
MADDEN 10 Wii
UI Designer
2008
MADDEN 09
Associate UI Designer
NCAA Football 09
Associate UI Designer
2007
MADDEN 08
Associate UI Designer
